Media Buying, Planning, and Analytics

Whether it is a one off message or multi-media marketing campaign, knowing how and where to reach your target audience can be daunting. There are literally thousands of potential media online/offline and emerging placements coming to market every day. How do you know which ones speak to your demographics and drive the most ROI?

Walter Karl's offline and online media buying and planning team has over 50 years of experience getting the right message in front of the right audience for your direct response program. Having helped hundreds of marketers with their media efforts, WK simply knows what works and what doesn't based on five decades of experience. Whether you're looking to acquire new customers, drive immediate sales or promote your brand in the marketplace, WK can help you by:

1. Conceptualizing a media strategy
2. Putting together monthly, quarterly or yearly media plans
3. Negotiating rates and premium placements
4. Creative consultation to capitalize on the placement
5. Managing the execution process
6. Monitoring and optimizing results to drive the most ROI
7. Putting together post campaign anayses based on data analytics

Our media buying/planning specialties include:

• Online lead generation - CPL and CPA placements
• Co-registration media
• List brokerage - email, postal, and telemarketing
• Search Engine Marketing
• Mobile messaging