PROFILE: First Time Available! The LD Avid Reader File offers transactional information on intelligent, literate men and women who love to read. These direct response oriented readers have purchased books both fiction and non-fiction, as well as subscribing to a host of magazines geared to their interests. They also keep up with the news, arts and leisure by subscribing to one or more local and national newspapers. Because this data is based on actual purchase activity, these avid book and magazine buyers subscribers, will eagerly respond to direct mail and retail offers targeted to their love of reading: books and book clubs, magazines, newspapers, reading related products, eyeglasses, large print offers, children's books, self improvement, gifts and fundraising.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••