PROFILE: First Time Available! The LD Cooks Delight file offers transactional information on consumers who love to prepare great meals for their families and their friends. They have purchased a variety of cooking products to enhance their skill and enjoyment, from cookbooks and kitchen appliances to fine food. Because this data is based on actual purchase activity, these buyers will be perfect targets for direct mail and retail offers for gourmet food, cooking equipment, housewares, recipe clubs, cooking and lifestyle magazines and all offers geared to home and family.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••