PROFILE: First Time Available! The LD Creative Crafters file offers transactional information on women who have purchased products for their favorite crafts — knitting and sewing of all kinds. They are enthusiastic, creative amateurs and skilled crafters who have purchased yarn, patterns, books and other supplies all related to sewing, quilting, crocheting, knitting and needlepoint. These women enjoy expressing their talents by surrounding themselves and others with handmade gifts and home décor accessories. Because this data is based on actual purchase activity, these buyers will be perfect targets for direct mail and retail offers for all craft offers, housewares, home decorating, craft and general interest magazines and all offers geared to home and family.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••