PROFILE: First Time Available! The LD Family Ties file offers transactional information on mom and dads who have young children at home and have purchased children's products, from apparel to children's furniture, or subscribed to one or more parenting magazines. Because this data is based on actual purchase activity, these consumers who love their families and want to be the best parents possible, will be perfect targets for direct mail and retail offers for: children's apparel, toys, home decorating, family entertainment, insurance and fundraising.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••

Enhanced Selects Include: Age, income, children, homeowner, donors, lifestyle interests, marital status and more!