PROFILE: First Time Available! The LD Gamblers and Gamers file offers transactional information on men and women who love to try their luck, whether playing roulette or table games in the casino, entering direct mail contests, playing video or online games, or buying books and products to help them win money and prizes. Because this data is based on actual purchase activity, these responsive gamblers and gamers will be perfect targets for direct mail and retail offers for all casino and travel offers, contests, income opportunity, insurance, magazines and much more.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••