PROFILE: First Time Available! The LD Handymen file offers transactional information on men who are true do-it-yourselfers. These handymen love to build and fix things around the house. They have purchased subscriptions to home improvement and woodworking publications, as well as buying products related to self-building projects, such as tools and home workshop equipment. Because this data is based on actual purchase activity, these men who love to work with their hands to build and fix, will be perfect targets for direct mail and retail offers for tools, woodworking and fix it magazines and books, auto parts and car magazines, casual mid-ticket male apparel catalogs, cigars, food, hunting, fishing and sports.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••

Enhanced Selects Include: Age, income, children, homeowner, donors, lifestyle interests, marital status and more!