PROFILE: First Time Available! The LD Movie Buffs file offers transactional information on men and women who love movie entertainment and purchase the technology through which to enjoy them. These movie lovers have purchased televisions, DVD players, video equipment and joined movie clubs, as well as subscribing to magazines about new releases and the stars in them. Because this data is based on actual purchase activity, these consumers who love to watch movies will be perfect targets for direct mail and retail offers for all movie clubs, entertainment oriented magazines, and hi-tech equipment to add to their viewing experience, such as TV's, video and DVD players.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••

Enhanced Selects Include: Age, income, children, homeowner, donors, lifestyle interests, marital status and more!