PROFILE: First Time Available! From land lovers to water buffs, the LD Great Outdoorsman file offers transactional purchase information on men and women who have a true passion for outdoor sports and activities, from boating or sailing to hunting or fishing. These outdoor enthusiasts have purchased products to increase their outdoor experience, such as fishing equipment, hunting gear and boating and sailing products. They will be perfect targets for direct mail and retail offers for products that can enhance the enjoyment of their outdoor hobbies, as well as outdoor apparel, travel and leisure, insurance, sports and fitness and sports related publications.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••

Enhanced Selects Include: Age, income, children, homeowner, donors, lifestyle interests, marital status and more!