PROFILE: First Time Available! The LD Self Improvement file offers transactional information on men and women who want to be better parents, spouses, friends, workers and leaders by improving their spiritual well being and their behavioral techniques. They have purchased books, CD's, videos, magazines and seminars all geared to improve their relationships and careers. These intelligent men and women have a leaning towards the spiritual, and love to read about the experiences of others who share their goals. Because this data is based on actual purchase activity, these self-improvement product buyers will eagerly respond to direct mail and retail offers targeted to making them better people, such as books, magazines, seminars, religious offers, health and fitness. These spiritually oriented people are very cause related and will respond to a host of fundraising offers.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••

Enhanced Selects Include: Age, income, children, homeowner, donors, lifestyle interests, marital status and more!