PROFILE: First Time Available! The LD TechnoBuyers file offers transactional information on men and women who are avid purchasers of technology aimed at improving the way they listen to music at home and at work. They have purchased quality audio and other hi-tech equipment from catalogs, bought music via direct mail and subscribed to magazines that provide information on the best hi-tech products. They are early adopters of new technology and are eager to be the first to purchase new products, from iPods to home audio equipment. Because this data is based on actual purchase activity, these hi-tech consumers will be perfect targets for direct mail and retail offers for all audio and hi-tech oriented equipment, magazines and books, music, telecommunications and online services.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••

Enhanced Selects Include: Age, income, children, homeowner, donors, lifestyle interests, marital status and more!