PROFILE: First Time Available! The LD Travelers file offers transactional information on men and women who love to travel, whether it's cruising around the world, flying to another country, or traveling across the U.S. in their RV's. These men and women who travel frequently for business and pleasure have purchased travel magazines to find out about new places to visit, luggage and travel accessories, such as passport wallets, packing organizers, no-wrinkle apparel, and other products to give them tips on how to make their travel experiences more rewarding. Because this data is based on actual purchase activity, these frequent travelers will eagerly respond to direct mail and retail offers for travel products, travel apparel, vacations and leisure destinations, insurance, and travel rewards programs from airlines, hotels and car rental agencies.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••