PROFILE: First Time Available! The LD Extreme Sports Enthusiasts file offers transactional information on men and women who love sports of all kinds. These men and women have purchased magazines about their favorite sports, as well as sports specific products, from tennis racquets and ball machines to skis and helmets. You can target these active consumers by specific sport: Baseball, Basketball, Football, Hockey, Skiing, Soccer or Tennis. Because this data is based on actual purchase activity, these sports aficionados will eagerly respond to direct mail and retail offers for sports product and accessory catalogs, team logos items, casual apparel, travel and leisure, entertainment, sports affinity credit cards and sports and general interest magazines.

This new file offers the more intelligent approach to new customer acquisition, whether you are a direct marketer or retailer. It is based on quality transactional data, which is the most effective predictor of future buying behavior. This multi-sourced file offers a unique combination of transactional purchase data combined with lifestyle demographic enhancements, which will lead to more focused marketing to your most responsive target audience.

•••This file will be ideal for mailers looking to model or enhance their own house files•••