Data Hygiene and Management

Nothing burns a hole in your budget faster than conducting a marketing campaign with bad, out-of-date data. Losing contact with your customers, even for a short period, translates into lost revenue.
That’s why it's important to keep your customer database up-to-date and accurate with good data management.

Walter Karl’s Data Hygiene Service can update and clean your customer files so you get new growth from existing accounts. Deliverable addresses and accurate data will help you save money, boost response rates and improve targeting of likely buyers.  

Our Data Hygiene Service will help you:

• Increase deliverability and reduce waste by assuring the addresses on your lists are current, correct and standardized. Services include: NCOALink®, DSF, LACS, DPV, DMCOA and NES.
• Cut program waste and duplicate mailings with our comprehensive merge/purge system.
• Remove or flag consumers on the Do Not Call list.

Regular data management is essential to optimizing your marketing campaigns and making every record count.