Accuracy of matching
As part of infoGROUP, all of our processing is run on our state-of-the-art platforms. We perform database matching for many companies in the Fortune 500. These companies rely on infoGROUP for data processing
and enhancement that requires extremely accurate matching.
The match algorithms used in our Email Append program are the same ones that are also used for enhancing databases from financial institutions, insurance companies and marketers that not only have to answer to their customers, but also have to make sure that their processing is accurate because of federal legislation. Some of the most stringent privacy laws impact our financial and healthcare providers... our programs meet their requirements.
We allow our clients to select Individual Only matching (uses first name, last name & postal address ) or Individual & Household matching (if Individual match is not available, a match using last name & postal
address can be selected). We do NOT offer Address Only matching (matches found with no name components included).
Permission-Based Email Database
All records utilized in Walter Karl Interactive's Append Services are completely permission-based. We have an extensive review process that every provider of data must complete. Only after our team
has completely tested the data and reviewed all the relevant privacy policies is their data brought into our Email Append database.
We can manage multiple passes
Many other providers also use our services. As a result, we have great relationships within the industry. Our clients are able to leverage our expertise because we manage multiple passes with our partners. This will not only result in more matched customer records, but you will only need to sign one agreement, will only receive one invoice, and will have only one point of contact. Our process will save you time... and as the old saying goes, "time is money".
Additional hygiene prior to broadcast of the welcome email
Once all vendors have completed processing, all of the matched records are returned to us for merge/purge. As part of the merge, we process all vendors’ matches through our internal suppression database. This will
remove any records (from all vendors) that are undeliverable or are records that should not receive the welcome email broadcast. WKI’s internal suppression file contains:
- Bounces – Emails already known to be undeliverable.
- Complainers – Any individual that has complained or pressed any type of automated complaint button is suppressed from the matched file.
- Opt-outs – Any individual that has opted-out from any prior WKI Append project.
- DMA Do-Not-Email file – Any individual that has registered for the DMA's Do-Not-Email registry.
By running the file through this additional step, we're able to make sure that we're only returning the cleanest records possible to our clients.
Dedicated Welcome Email Delivery platform
Our process also includes the broadcast of the welcome email. Our delivery platform is specifically setup to handle the special requirements of an initial welcome email. By using a dedicated system for our welcome emails, we're able to achieve the best delivery results and will make sure that we're able to determine if the appended email is valid ( i.e., not returned as a bounce ). We're also able to make sure that recipients are able to view the welcome email and opt-out if they wish.
We can add other demographic selects
We have a consumer database containing information on over 200 million US Consumers. This database is complete with over 700 variables that can be added to your customer file to improve your targeting. You can choose 3 demographic selects and have them appended to your matched records at no charge.
Walter Karl Interactive is an Email Append specialist
Walter Karl Interactive has a team of online marketing professional dedicated to email append services. This is what we do every day!
We currently manage email append programs for many of the nations top companies (both for-profit and non-profit). In 2007 alone, Walter Karl Interactive performed over 655 email append projects and delivered over 84 million matched email addresses to our customers.
More than 50% of our projects completed in 2007 were with repeat customers. Our high quality service delivers results for our clients, and our clients continue to return to us to manage their Email Append needs.