Email Update Service

Why Use an Email Update Service?

  • Be the first to stay in touch when customers change their email address.
  • Find a new email addresses when a current one becomes undeliverable
  • Never lose the ability to connect with your customers online
  • Avoid a negative impact on the revenue generated from your online database
  • Maximize the revenues that would be lost due to changing email addresses.

Email files deteriorate at the rate of 20% or more per year!

Walter Karl Interactive can stop the bleeding and put you back in touch with your lost email subscribers.

CALL TODAY for more information or to ask about a FREE MATCH TEST!

About Walter Karl Interactive's Email Update Service

Have many of the email addresses on your customer/subscriber database become undeliverable? Just as people move their residence, they also change their email address. As this happens, you lose the ability to connect with your customers online. Over time, this can have a dramatic impact on the revenue generated from your online database!

Walter Karl Interactive is able to take your outdated email addresses (or "bounces") and can provide you with a new email address for that individual.

With email files deteriorating at the rate of 20% or more per year, we can help put you back in touch with your previous email subscribers and help reduce lost revenues due to changing email addresses.

Why You Should Work With Walter Karl Interactive

With Walter Karl Interactive's exclusive Simultaneous Multi-Vendor Approach, we can dramatically increase the results of your Email Updated program by coordinating the processing of your file with other providers. Your results can increase by as much as 100%, while you will still only have one point of contact, on agreement and one invoice to worry about. Best of all, there is no delay in the turnaround time for your project.

Our database currently has approximately 140 million records. The database is derived from multiple sources; including permission-based websites and survey responses. The database is updated monthly. Each record includes name, physical address, e-mail address and are 100% permission based.

Email Suppression Service

Are you unsure of the delivery status of your email addresses? Would you like to improve delivery of your campaigns and maintain good ISP relationships?

Delivery 'glitches' can cause email addresses to be assigned incorrect delivery status codes. If one of your campaigns suffered a short-term block, many ISPs will reply with hard-bounce code. Improper coding of your emails will cause significant revenue losses.

Simply remailing your hard-bounces may sound like a valid solution, but sending campaigns with a high hard-bounce rate can lead to further blocking by the ISPs. Before you send a validation campaign, use Walter Karl Interactive's Email Suppression Service to help reduce your risk.

Walter Karl Interactive maintains a Global Suppression file that contains email addresses that are known to be undeliverable, as well as other email addresses that should not be used in any email campaigns. By submitting your email database for this service, Walter Karl Interactive will return the records that match our Suppression file, along with the match identifiers:

  • Hard Bounce - Emails already known to be undeliverable
  • Complainer - individuals that has complained or pressed an automated complaint button
  • DMA Do-Not-Email file - These are individuals that have registered on the DMA's Do-Not-Email registry.

This process won't identify every bad email on your file, but any identification of emails you should not broadcast will greatly reduce your risk.

Email Hygiene Services

Part of Walter Karl Interactive's Email Update Service includes data correction and delivery verification processing. Using the vast amount of information compiled by Walter Karl Interactive, we have been able to identify virtually every possible typographic input error made for all the major misspellings, and missing characters in the domain name & extension.
 

To learn more from one of our Direct Marketing specialists,
please Contact Us.

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