Online marketing has become an important channel in today's marketplace and a
very cost effective way to service your existing and new customers. Walter Karl
Interactive is dedicated to effectively accomplishing your direct marketing goals.
Through our parent company, infoGROUP, we supply the expertise to maximize
your multi-channel strategy. In addition to Email Append Services, Walter Karl
Interactive's Data Services also include Consumer & B2B Email Append and
Email Update Services.
About Walter Karl Interactive's Prospect List Match And Deploy
Walter Karl Interactive's Match & Deploy Service will allow you to use
multi- channel marketing strategies by including email promotions to these
targeted prospects.
Our service includes matching your prospect file to our permission-based and
highly responsive database of over 150 million records.
Once the data processing is complete, we broadcast your campaign to the
matched prospects. Your campaign includes real-time tracking so you can
monitor the results or execute A/B splits for testing.
Even better, because of our individual-level tracking capabilities, you can send
follow-up campaigns based on each users response to the first mailing (ie, send
non-openers a message with a more intriguing subject line; send openers and
clickers that didn't respond a stronger offer.)
Benefits
- Available for B2B and B2C databases
- Add a supplemental, interactive marketing media to your capabilities
- Offers a lower-cost direct response solution compare to postal mailing