Online marketing has become an important channel in today's marketplace and a very cost effective way to service your existing and new customers.
Walter Karl Interactive is dedicated to effectively accomplishing your direct marketing goals. Through our parent company, infoGROUP, we supply the expertise to maximize your multi-channel strategy.
In addition to Email Append Services, Walter Karl Interactive's Data Services also include Consumer & B2B Email Append and Email Update Services.
About Walter Karl Interactive's Reverse Email Append Service
Do you have an email database of your website visitors or subscribers, but don't have their name and postal mailing address?
Would you like to be able to build a profile of your responders to help improve your prospecting and acquisition efforts?
Walter Karl Interactive's Reverse Email Append Service allows you to enhance your email records with a matching name and postal mailing address. With this information, you can improve targeting for your email campaigns, learn more and compare your responders vs. non-responders, or utilize multi-channel marketing strategies.
Match rates for Reverse Email Append range from 25%-45%.
About the Walter Karl Interactive Email Append Database
Our database currently has approximately 140 million records. The database is derived from multiple sources; including permission-based websites and survey responses. The database is updated monthly. Each record includes name, physical address, e-mail address and are 100% permission based.
With Walter Karl Interactive's exclusive Simultaneous Multi-Vendor Approach, we can dramatically increase the results of your Email Updated program by coordinating the processing of your file with other providers. Your results can increase by as much as 100%, while you will still only have one point of contact, on agreement and one invoice to worry about. Best of all, there is no delay in the turnaround time for your project.
Data Enhancement Services Available
In addition to email address, you may also elect to have other data elements appended to your customer database. A list of the available options is detailed below.
As part of your email append, you may choose 3 selects to be appended to your file at no additional cost. There is a small fee for appending additional data selects.
Available Selects Include:
• Mail Order Buyer
• Health Contributor
• Religious Contributor
• Political Contributor
• Environmental Contributor
• Combined Vehicle Value
• Number of Vehicles
• Owner/Renter
• Length of Residence
• Home Value |
• Work at Home Flag
• Ethnic Code
• Presence of Credit Card
• Name, Gender, Marital, Age
• Age of Head of Household
• Estimated Household Income
• Hispanic Surname
• Number of Adults
• Marital Status
• Presence of Children |
AMPlify™ results from your prospecting efforts
Append, Model, Prospect. Using one of the industry's largest consumer & business information databases, Yesmail can profile your online customers. We will then use this profile to identify look-alike prospects within our permission-based email list management properties.
Walter Karl Interactive is the industry's leading manager and developer of e-mail databases. You AMPlify™ campaign will use the industry's best permission-based email lists. Currently, we manage over 85 partners contributing over 150 million opt-in email addresses within our WKI Masterfile and Yesmail Network databases.
In addition to the selects that will be used to develop your AMPlify™ report, WKI can cater to both consumer and B2B advertisers with additional branded email lists offer over 750 different targetable selects.
Multi-Channel Marketing - All records used in your AMPlify™ campaign are available for multi-channel marketing campaigns. Each record contains the individual's full name & postal address, so you can use any combination of an email campaign and postal mailing follow-up.