Customer Retention Solutions

According to most marketers, when asked, they say it costs them about ten times more to find a new customer than to keep a current customer. In today's competitive business world and tough economic times, retaining your customers is critical to your success. Keeping in front of them is key but can be costly if not done efficiently.

Walter Karl has solutions to help you build a an online and offline customer database that will cost-effectively help you mine and mind your customers. We also can help you clean up your current database and append datapoints you don’t have like email address and hundreds of other datapoints allowing you to segment and target better for increase response rates.. Plus we can help you understand your customers so you can sell and market more effectively.

Our portfolio of customer retention solutions include:

• Email Marketing technology and strategy to send messages to your housefile
• Marketing Database – online and offline so you can cost-effectively and efficiently contact your customers
• Hygiene so you’re not wasting money on bad addresses
• Data append so you can segment and target better
• Email append so you can inexpensively stay in front of your customers
• Email update so you can keep in touch with customers who have changed email addresses
• Modeling and profiling so you can learn who your customer is