Who We Are

Walter Karl, an infoUSA Company, is the industry's leading full-service direct and interactive marketer,
specializing in Business and Consumer publishing lists.  

 Over 120 Employees • Five Offices Nationwide • Over 500 Clients • 50 Years in Business

Our history dates back 50 years ago when Walter Karl was started and the direct mail industry
was still in its infancy. We are now the country's most prominent and respected list brokerage,
list management and interactive marketing firm.

With the depth and breadth of our experience, Walter Karl has grown to become a integral
"marketing partner" for over 500 management and brokerage clients in the following areas:

Business-to-Business • Catalog • Publishing • Interactive • Consumer Services

We are proud to have on staff some of the industry's most experienced, dedicated professionals,
many of whom have been with us for over 20 years. We are a results-driven company,
renowned for our innovative marketing solutions and impeccable customer service.

A Total Solution Source

We provide a total solution source for direct response marketers. Our marketing power is derived
from our comprehensive and successful "one stop shop" approach that has earned Walter Karl
a well-deserved reputation for building clients' businesses by featuring a full selection of services.

We pride ourselves in being able to provide "big company services"
with "boutique company" attention and commitment.

As a division of infoUSA, Walter Karl can offer unique services and capabilities far beyond
any other company. Our ability to tap into their vast resources further broadens our wide range of in-house,
cross-sell opportunities and expands our capabilities for list management, brokerage and data services.

Our Internet Marketing Division, Walter Karl Interactive, is the industry leader and innovator
in the online arena providing global online solutions. With infoUSA's acquisition of YesMail in 2003,
we now have the sales reach and marketing capability that no other company can match.
Our 13 dedicated email sales professionals lead the industry in experience, in customer acquisition
and management, email append, enhancements, privacy strategies, modeling,
database marketing and email customer retention.

Our Philosophy

WE SUCCEED ONLY WHEN OUR CLIENTS SUCCEED

Our success has been achieved by our commitment to these four business principles:

We Pride Ourselves in Offering "Boutique Company" Services to our Clients

Service Comes First
We communicate regularly with our clients to ensure that our efforts meet their needs.
Then we build their list rental business by addressing the needs of the broker/mailer community
and providing professional customer service that extends beyond
taking orders and answering questions.

Create Goals and Over Deliver
Exceeding our clients' expectations is the goal in every facet of our partnership.

Become a True Business Partner to our Clients
We can help them grow all elements of their business through our many services.

List Management Sample Roster

Data Services Sample Roster