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Direct marketers rank Walter Karl among the United States
most prominent
and respected list brokerage, list management
and interactive marketing firms.
During the 50+ years since its inception, Walter
Karl has grown to be much more
than just a mailing list company. Walter
Karl has developed a unique approach
to direct response marketing, and created a "one-stop
shop"
for a full selection of direct marketing
services.
Our Available Services
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List Management
List Rental Fulfillment
Database Design & Consulting
Interactive Services
Multichannel Media List Brokers
& List Management |
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List Brokerage
List Enhancements
Full Data Processing Services
Modeling & Analysis
Proprietary Business and Consumer
Data |
Walter Karl Background
Walter Karl is
a successful, reputable, financially sound
"Marketing Partner"
for over 500 B2B, B2C and email management
and brokerage clients including High Technology,
Publishing, New Movers, New Business, Opportunity
Seekers, General Merchandise, Catalog and
more.
The acquisition of Edith Roman Associates
in 2004, the Millard Group in 2005 and Mokrynskidirect
and Rubin Response in 2006, further broadens
our wide range of in-house, cross-sell opportunities
and expands our resources and capabilities
for integrated list management, brokerage
and data services.
Our Experience
Senior Management Involvement
at Walter Karl is uniquely qualified
to manage
customer databases because of our depth
and breadth of experience as the industry's
largest
and oldest list managers and brokers in
the B2B arena and consumer marketplaces.
Through our access to the infoUSA consumer database and to the infoUSA's
proprietary
business database, which includes new business
leads that are used on our file daily,
we have all the experts and products available
for direct and interactive marketing under
"one roof".
Walter Karl is able to offer a total
suite of services which cannot be matched
by any other list management/brokerage company.
Contact Rob FitzGerald at 845-732-7042
rob.fitzgerald@walterkarl.infousa.com
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Walter Karl Interactive is the Internet Marketing arm of Walter
Karl,
a division of infoUSA's
Services Group. The Interactive Division
was established
in 1998 offering unique, specialized online
direct marketing services with capabilities
that go far beyond any other company. With
the combined resources of our parent company,
and key strategic acquisitions (Doubleclick
email list services in 2002
and the Yesmail acquisition division in
2003), we offer a comprehensive suite of
products
and services to meet all your Internet Direct
Marketing needs.
The WKi Theme
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Our greatest advantage is our ability
to keep our boutique feel with specialized
solutions,
but be able to sell that at a higher
more global level.
We sell based on needs not based on
the services we offer. We then take
those needs
and create a strategy and roadmap for
our advertiser's success.
Blended CPM's available based on programs
ordered. The more each independent advertiser
does concurrently with us, the better
pricing we can give (ex. append and
acquisition).
If we don't do it, ask us to do it,
and we'll try to figure out a way to
make it happen.
Because we have impeccable customer
service, it makes working with us very
easy,
plus we're a results driven partner,
thereby making sure we do our best to
ensure our clients
short and long term online success. |
Online Acquisition Services
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Email List Marketing – B2B
& B2C, CPM based.
eProspecting Databases – B2B and B2C, CPM based, license opportunities,
140 million
consumer records, 12 million business
records, demographically driven, functionally
driven.
Email Append Services – We
offers a complete turn-key Multiple-Vendor
Solution
for Email Append, Reverse Append and
Email Update Services.
AMPlify – Append-Model-Prospect.
As part of our Email Append Services,
we will profile
your online customers. This profile
can be used to target "look-alike"
within our Acquisition
Email Databases.
Multi-Channel Marketing – 60 million B2C emails with matching
postal.
Match & Deploy – Provide
list of house file postal addresses,
we match to our databases
and deploy an email.
Re-marketing Strategy – We have the ability to target those
recipients who opened
and clicked your previous message.
Co-registration Business/Consumer Programs
– CPL model, collects B2B leads from
B2B
sourced Websites and B2C leads from B2C sourced
Websites, Email, Postal, Company Name,
Phone, Title, Function, Age, Gender
etc...
SEO – Paid and natural.
Customer Retention – Full-serve,
Self-serve, Creative Services, Customized
Reporting.
Customer Enhancements – B2C, B2B. |
Contact Rob FitzGerald at 845-732-7042
rob.fitzgerald@wkinteractive.com
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Marketers are constantly
looking for new B2B leads.
The cost to acquire them through traditional
avenues can be extremely expensive
and time consuming. Online lead generation
has become the preferred method
for marketers to reach business executives
that have specifically requested information
about their products or services.
The B2B Optimization Network is a group
of B2B Websites
where offers from the nation's top
B2B advertisers are placed on the
registration
thank you pages of the network sites.
After the business executives have
completed the registration
process on the B2B Website, they are
presented with offers that may be
of interest.
As registrants select the offers they
are interested in learning more about,
their contact information is provided
to the advertiser. Advertisers pay
for these "hand-raisers"
on a cost-per-lead (CPL) basis. Typically,
20% of those presented
with the co-registration opportunities
will take advantage of at least one
offer.
Why B2B Marketers
Should Advertise
On The BtoB Optimization Network
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Low Risk – You only
pay for the business executives
that specifically requested your
information.
Fixed Cost – You know
right up front what each lead
is going to cost you. You can
establish
the budget up-front.
Targeted Quality Leads – All leads are from targeted true
B2B Websites.
True Opt-in Leads – Each individual had to specifically
request your information
no pre-checked boxes here! |
Why B2B Website
Owners Should Join
The BtoB Optimization Network
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Incremental Revenue – Site owner will receive a portion
of all revenue for leads
generated from their site.
Zero Resources – We
handle all the work. We support
technology requirements.
Experience – Building
& managing the co-registration
network is our primary business.
We're committing a great of deal
of time and money to create a
quality, reliable product.
Critical Mass – Individually,
your site may not generate the
volume of traffic needed to make
co-registration a viable product
offering. As part of a network,
the volume of "page-views"
is dramatically increased. The
higher volume of "page-views"
is what generates the interest
of the advertising media buyers. |
Some Of The Current
Network Partners
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Advanstar Communications
EngineerSalary.com
Hearst Business Media
NASA Tech Briefs
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Nielsen Business
Media (Formerly VNU)
NursingCenter.com
Penton Media, Inc.
And More...
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Contact Kathy Elter at 845-732-7055
kathy.elter@walterkarl.infousa.com
Walter
Karl Interactive's Email Append
Services can help you overcome
your online marketing challenges,
and succeed in today's competitive
consumer and B2B market places.
Walter Karl Interactive utilizes a multiple vendor process
that will deliver the greatest
results
in the shortest amount of time.
This means that you will have
access to
Walter Karl Interactive's email database and the email
databases of other quality data
providers,
but the team at Walter Karl
Interactive will manage
the entire process for you.
Email Append Services help
companies build their online
customer retention initiative
by adding an email address via
a match to their current customer's
postal address.
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APPEND + Help companies
build their online retention
database by providing
them
with a permission-based
email address for their
customers.
– Services available
for both B2C and B2B customer
databases.
– Our unique Multiple-Vendor
Approach (MVP) delivers
substantially higher match
rates.
OThere
is no delay in turnaround
time for your project
and the team at Walter
Karl Interactive
Omanages
the whole process.
– Demographic &
Lifestyle information
can be added during the
process – Three elements
provided
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no charge.
– Client only pays
for net deliverable email
addresses provided.
– B2C match rates
range from 15% to 35%.
B2B match rates range
from 12% to 30%.
REVERSE APPEND
– Send us an email
address and we'll provide
you with the individuals
name and verified
Opostal
mailing address.
– Demographic and
Lifestyle information
can be added during the
process – Three elements
Oprovided
at no charge.
– Matches rates 25%
to 45%.
EMAIL UPDATE SERVICE
(ECOA)
– Update your invalid
(bouncing) email addresses
with a new deliverable
email address
Ofor
that customer.
– Email Hygiene &
Correction Services can
fix misspelled domain
names to improve delivery.
– Suppression Services
can identify known bounces
to improve delivery and
help you maintain
Ogood
ISP relations.
– Matches rates 8%
to 20%.
AMPlify – Append
– Model – Prospect
– Many clients using
our Email Append Services are not taking advantage
Oof
our Email Acquisition
products.
– Those clients,
however, understand the
value of email, and are
looking to increase
Otheir
online marketing results.
– 360 degrees solution
for online retention to
acquisition experience.
AMPlify Process
– During the Email
Append process we create
a profile based on the
customer information
Oreceived.
We do this by matching
the records up against
the infoUSA consumer database
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over 110 million households.
– Our Email Acquisition
professionals will review
the profile and will identify
prospects
Othat
look just like your customers.
– The client is given
one discounted CPM for
the entire acquisition
email program.
– The resulting profile
will be reviewed with
our client.
– By use of matching
process we ensure that
prospects that receive
the Email Acquisition
Ocampaign
are unique to the current
advertiser customer file. |
Email Append
Advantage
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Permission-Based Email
Database – All
of our records are complete
with time/date and source
information. With today's
current legislation, clients
can't afford to use a provider
who doesn't have
this information.
Unique Multiple-Vendor
Process – Our clients
not only have access to
our internal database,
but also to the email databases
at other major providers.
We have great relationships
within the industry, and
we leverage our expertise
by managing multiple passes.
This will
not only result in great
results for our clients,
but will consolidate the
contract and invoicing
making it simpler for you.
Customer Data Enhancements
During The Append Process
– Over 200 top
line demographics
and lifestyle enhancements
available. You can pick
3 basic elements to be appended
to the matched records at
no additional charge. |
Contact Dan Babb at 954-660-0225
dan.babb@wkinteractive.com
The Strategic Information
Management team has
over 20+ years
of direct marketing service
bureau experience in both
consumer and business
applications.
They offer a full range
of direct marketing information
systems services and employ
an exceptionally talented and professional staff
of Account Managers, Database Analysts,
Production Specialists and Consultants, with an
average of 10 years experience.
Strategic Information
Management provides
courteous, professional
and pro-active services
while coordinating your
project requirements.
Data
Processing Services
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US, Canadian & International Addresses
Business Merge/Purge
Consumer Merge/Purge
List Rental Fulfillment
Lead Generation Processing
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Address Standardization
NCOA/DSF/LACS*
Data Enhancement
DNC/FTC Processing
eMail Appends, eMerges and Edits
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*USPS
Non-Exclusive Licensed
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Data
Services
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Database Design &
Development
On-Line Access
Decision Support
Customer Models
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Marketing
Database Maintenance
Prospect Database
Maintenance
Campaign Management
Customer Profiles
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Consulting & Special Projects
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List Analysis
Systems Audits
Business Requirements
Developments
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Marketing
Database Analysis
Project Management
Vendor Transition Management
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Auto ONEPASS Self Service
Hygiene & Enhancements
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of Address (NCOA)
Nixie Elimination
Services (NES)
Locatable Address
Conversion (LACS)
Delivery Sequence
File (DSF)
Donnelley Marketing
Change of Address (DMCOA)
Pandering and Suppression Files
of 12 Million Records
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Delivery
Point Verification
(DPV)
Address Standardization
Telephone Number
Append
Business File Append
Consumer File Append
Geo-coding (Latitude & Longitude) |
Contact John Barth at 845-732-7022
JohnB@siminfo.com
Weekly
New Businesses
If you are looking
for New Business
data, set your sights
on
Telephone Company
New Connects from COBR Plus Business
– the only
nationwide provider
of the most up-to-date
telephone company
data.
The COBR Plus
Business database
was custom designed
by IT professionals
that have been
processing telephone
company data for
over 20 years. It
offers uniqueness,
coverage, accuracy,
deliverability,
timeliness and flexibility,
with over 1,000
different telephone
companies
across the United
States. COBR
Plus Business is the only nationwide
solution
for new business
connects updated
weekly. Marketers
no longer have to
piece together
different telephone
company files from
different sources
and negotiate different
pricing.
COBR Plus Business has the freshest
and most accurate
New Business data
with 100% telephone
numbers.
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Exclusive Data
is not compiled
or modeled from
another source.
Data cleaned
and updated
weekly.
Enhancements
monthly using infoUSA Business Data.
Differentiation
between out-of-state
new businesses
and change of
address.
Good Customer
Match and Mailed
Regression Modeling
available. |
COBR Plus Business'
other products and services
include: Database Hygiene,
Telephone Append,
Data Enrichment and Telemarketing. COBR Plus Business is cleaned and updated
weekly,
making the data accurate
and deliverable. With
our vast experience of
processing telephone company
data,
no other direct marketing
firm has the knowledge
or invests the time and
money
into producing the highest
quality, most accurate
sales leads in the New
Business arena.
Using COBR Plus Business as your New Business source
means:
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Reduced costs due
to higher deliverability.
Higher sales due to
timely delivery of
your offer.
Ultimate flexibility
to select and qualify
your prospects.
One stop shop-nationwide
coverage for one price. |
COBR
Plus Business Email Database
COBR Plus Business'
New Business Opt-In Email
Database allows you
to reach executives
via e-mail and/or mailing
address. Make your message
twice as effective by
sending offers
through e-mail or snail-mail.
Each individual has been
contacted and opted-in
for third party solicitations.
COBR Plus Business'
New Business Opt-In Email
Database contains
an email, telephone number
and postal address for
multichannel marketing,
which will enable marketers
to have effective targeted
campaigns. This newly
available file is ideal
for computer hardware
or software, online services,
electronic/ hi-tech gifts,
credit cards,
home or office products,
catalogs, publishing and
business services.
Contact Sylvia Hamilton at 845-732-7049
sylvia.hamilton@walterkarl.infousa.com
Weekly
New Movers &
New Homeowners
When
you think of New
Mover and/or New
Homeowner data,
what comes to mind?
Home deed information,
change of address,
phone book listings?
While all of these
are recognized
as established sources,
they can sometimes
be dated and incomplete.
If you are looking
for true
New Mover and/or
New Homeowner data,
set your sights
on Telephone Company
New Connects
from COBR Plus
Consumer –
the only nationwide
provider of the
most up-to-date
telephone company
data.
The COBR Plus
Consumer database
was custom designed
by IT professionals
that have been processing
telephone company
data for over 20
years. It offers
uniqueness, coverage,
accuracy, deliverability,
timeliness and flexibility,
with over 1,000
different telephone
companies
across the United
States. COBR
Plus Consumer is the only nationwide
solution for new
connects
updated weekly.
Marketers no longer
have to piece together
different telephone
company files
from different sources
and negotiate different
pricing. COBR
Plus Consumer has the freshest
and most accurate
New Movers and New
Homeowners data
with 100% telephone
numbers.
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Exclusive Data
is not compiled
or modeled from
another source.
Data cleaned
and updated
weekly.
Enhancements
monthly using
Donnelley DQI
Data.
Differentiation
between out-of-state
new movers and
change of address.
Good Customer
Match and Mailed
Regression Modeling
available. |
COBR Plus Consumer'
other products and services
include: Database Hygiene,
Telephone Append,
Data Enrichment and Telemarketing. COBR Plus Consumer is cleaned and updated
weekly,
making the data accurate
and deliverable. With
our vast experience of
processing telephone company
data,
no other direct marketing
firm has the knowledge
or invests the time and
money into producing
the highest quality, most
accurate sales leads in
the New Mover s and New
Homeowners arena.
Disconnects are purged
weekly. Telephone service
customers requesting second
lines for fax
or data purpose are identified
and suppressed.
Using COBR Plus Consumer as your New Movers and
New Homeowners source
means:
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Reduced costs due
to higher deliverability.
Higher sales due to
timely delivery of
your offer.
Ultimate flexibility
to select and qualify
your prospects.
One stop shop-nationwide
coverage for one price. |
Contact Sylvia Hamilton at 845-732-7049
sylvia.hamilton@walterkarl.infousa.com
11.3
Million US Businesses
10.2 Million Business
Executives
2.3 Million Email
Addresses
As
a division of infoUSA, Walter Karl has developed an
extensive family
of unique B2B postal
and email databases.
Not only do these
proprietary databases
benefit from the
scope provided
by the infoUSA-based
data, Walter
Karl has enhanced
even further their
capabilities to
provide
targeted lists rental
opportunities. Aside
from monthly and
daily updates,
Walter Karl offers multiple
selects and market
segmentation by
tailoring this highly-refined
data
to fit any marketer's
and mailer's specific
needs, while providing
them with genuinely-verified
postal addresses,
phone numbers and
email addresses
in all area of B2B
topics.
Business
Database
Reach
the right executive
at the right company
every time, with
monthly telephone-verified
information,
available with complete
firmographic data. Walter Karl Business
Proprietary Database allows you
to target your B2B
prospects with great
accuracy, enabling
your marketing campaign
to reach the specific
industry and professionals
you seek.
BUSINESS CATEGORIES
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Corporate Linkage
Email Addresses
Ethnic Business
Owners
Female Business
Owners
Franchise Owners
Growing Businesses
Industry Type
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New
Businesses
Professionals
Public Places
Small Business
Owners
Small Office/Home
Office
Telephone
Numbers
Website Address
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Contact Lori Colantuono at 845-732-7089
lori.colantuono@walterkarl.infousa.com
193
Million Individuals
98 Million
Households
9.2 Million
Email Addresses
As
a division
of infoUSA, Walter
Karl has
developed
an extensive
family of
unique Consumer
postal
and email
databases.
Not only do
this proprietary
databases
benefit from
the scope
provided
by the infoUSA-based
data, Walter
Karl has
enhanced even
further their
capabilities
to provide
targeted lists
rental opportunities.
Aside from
monthly and
daily updates,
Walter
Karl offers
multiple selects
and market
segmentation
by tailoring
this highly-refined
data
to fit any
marketer's
and mailer's
specific needs,
while providing
them with
genuinely-verified
postal addresses,
phone numbers
and email
addresses
in all area
of Consumer
topics.
Consumer
Database
Reaching
consumers
most likely
to respond
to your product
or service
offer has
never been
easier.
Available
with telephone
number, email
address and
over 200 demographic
and lifestyle
selects,
Walter
Karl Consumer
Proprietary
Database can help you
fine tune
your audience
to cost-effectively
reach the
perfect prospects.
CONSUMER
CATEGORIES
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Bankruptcy
Children
Contributors
Email
Addresses
Ethnicity
Hi-Tech
Households
Homeowners
Mail Order
Buyers
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New
Homeowners
New
Movers
Nurses
Pet
Owners
Political
Professional
Seniors
Telephone
Numbers
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Contact Lori Colantuono at 845-732-7089
lori.colantuono@walterkarl.infousa.com
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